Birthday Cake Macaron Celebration Recap

Eat Cake – Do Good!

Over $26,000 was raised to support three non-profits during our annual Birthday Cake Macaron celebration

Birthday Cake Macarons

We are proud to share that, collectively, our bakeries raised $26,583 from the sale of our Birthday Cake macarons. When you break that our each non-profit received a donation of $8,861. During the campaign, which ran from September 9 – October 13, a total of 11,636 macarons were sold. Our team embraced the opportunity to give back to the organizations that are working to make their communities a better place to live, work, and play.

To give a little context, last year we decide to celebrate our 10th anniversary/birthday by doing what we do best – making a delicious treat – and by donating the proceeds from the sale of this treat to several non-profits. The special edition treat is a birthday cake flavored macaron featuring two white cookies with sprinkles and birthday cake flavored buttercream in the center.

This year, we decided to be more intentional on who we partnered with, deciding to select a non-profit that we admired in each of the cities in which we have a bakery. 

Community Matters Cafe

Birthday Cake Macaron Campaign - Check Presentation to Community Matters Cafe

Communications & Marketing Special, Rachel Rachel DiBattista with Community Matters Cafe shared:

“At Community Matters Cafe, we believe that one cannot overcome addiction without support and connection from others. That is why we believe so strongly in the power of our community. Through the Birthday Cake Macaron campaign, Amélie’s brought the community together to not only celebrate their 11th birthday but to support those in our Life Skills Training Program who are working so hard every day to overcome their struggles and learn how to live again. Thank you, Amélie’s, for helping us to restore hope in individuals who need it most and for reinforcing the value and strength of our community through this amazing campaign!”

Atlanta Community Food Bank

Birthday Cake Macaron Campaign Check Presentation to Atlanta Community Food Bank

Lacie Manning the Senior Manager of Corporate Relations with ACFB added:

“Amélie’s French Bakery made our 40th Anniversary so special because they promoted our cause to multiple communities and they donated a portion of sales from their Birthday Cake Macaron. They donated $8,861 which helps to enable the Atlanta Community Food Bank to provide 35,444 meals to our hungry neighbors. We are truly blessed to have Amélie’s French Bakery as a partner.”

Rock Hill Miracle Park

Birthday Cake Macaron Campaign Check Presentation to Miracle Park Rock Hill

The executive director of Miracle Park Rock Hill Kylie Carroll said:

“It has been a pleasure to partner with Amélie’s! Their donation will help us get to the finish line for funding for Phase 1 of our park!”

We could not have done this without the three amazing non-profits that we partnered with. Each of these non–profits make a difference in the communities in which they serve inspiring us with the work they do. We are delighted that they enjoyed the partnership as much as we did.