Amélie’s NoDa will move from its original location but will stay in the NoDa neighborhood
[CHARLOTTE, N.C. – August 21, 2019] – Amélie’s French Bakery & Café, a French-inspired bakery known for their pastries, savories, specialty beverages, and eclectic decor, is excited to announce that it will be relocating its flagship bakery on North Davidson Street to a nearby location at 136 East 36th Street.
“Our team is experiencing a variety of emotions around this move. We have grown from a single bakery store-front to having six bakeries across three states in the over ten years since opening our doors. This is our original home and where our story began; where we grew, learned, failed, triumphed and, along the way, determined who we are as a company and what we value. So to say it was not an easy decision to make this move is an understatement. With that all said, we are embracing this chance to expand and take what we have learned since opening in 2008 to create a space is more suited to meet the current needs of our customers, team and the surrounding community,” shared executive chef and operations director, Mary Jayne Wilson.
Amélie’s is using this move as an opportunity to better serve our loyal customers. Some of the benefits of the new location include:
- Expanding the seating area
- Creating an urban oasis on the outdoor patio
- Walking distance from the 36th St light rail station
- Using technology to better serve those waiting
- Providing a space that includes individual work stations with power
- Bringing in more natural light
- Upgrading the events space
Brenda Ische, Amélie’s design maven and owner, cannot wait to begin “Amélizing” the new space. Iconic blue on blue stripes, Mona Lisa with sunglasses, and other signature pieces will, of course, be evident. Patrons can also expect new upcycled chandeliers, whimsical artwork both handmade in Amelie’s ‘factory’ and curated from different parts of the world. “Expect the unexpected and you will not be disappointed,” says Bren, as she hints at a big surprise or two. “My goal is to enhance the customer’s visual experience as they are swept off their feet by the aromas and taste that make Amélie’s one of a kind.”
In addition to the signature pots and pans chandelier and other quirky design elements, there are other aspects of the bakery that Amélie’s does not expect to change including the always open – 24 hours a day, 7 days a week, 365 days a year – policy, friendly staff, high quality food and beverages, and access to parking.
Owner Bill Lamb shared his thoughts about the importance of staying in NoDa, “This community is our heart and where it all started. We have been in the North Davidson location for almost 11 years and the community has supported us, always pushing us to be better. We are thrilled to continue to be part of this neighborhood for many years to come.”
After permits and approvals, exterior and interior construction, Amélie’s NoDa will open at the new location in the spring of 2020. “The current landlord has promised to work with us on a smooth transition. We hope to have a seamless changeover between the old and new space,” adds marketing manager, Joannah Long. “Our plan is to share our progress as we transform the empty space into a sensory joy ride where our patrons will continue to enjoy made-from-scratch food and drinks, and the whimsical and fun decor and atmosphere.”
Aston Properties, a Charlotte-based commercial development, management and leasing firm that focuses predominantly on retail properties, purchased the 14,000-square-foot building and three adjacent parcels earlier this summer. The firm will make extensive improvements to the retail property, including a new exterior façade and renovated parking and landscaping. Aston is marketing the building’s remaining space for lease and is exploring development options for the adjacent land.
“Amelie’s has an incredible following, and we are absolutely thrilled to welcome them as our first tenant,” said George Dewey, president and CEO of Aston Properties. “With its proximity to the light-rail station and the surrounding energy and amenities of the neighborhood, we’re excited about the opportunities we have with this property going forward.”
About Amélie’s French Bakery & Café
Amélie’s French Bakery & Café opened its doors in 2008 to bring Parisian patisserie charm to the local community with its mission being to foster a feast for the senses and create a unique experience for each person who walks through our doors. Since launching the 24/7 flagship location in Charlotte’s NoDa neighborhood, Amélie’s has expanded to five other locations in NC, SC, and GA. The bakery is known for its made-from-scratch French pastries, savories and beverages, and its whimsical interior décor. Custom creations, signature favorites, and seasonal features are always available for dine-in, carryout, in-house events, and catering. For more information, visit ameliesfrenchbakery.com.